33. Sustainability and New Business Models – Jan Rotmans and Jan Jonker
- Due No due date
- Points 12
- Questions 12
- Time limit None
- Allowed attempts Unlimited
Instructions
Activity
See the TED speech of Jan Rotmans on sustainability:
https://www.youtube.com/watch?v=9furIv2jg50
Links to an external site.
After watching the TED speech of Jan Rotmans, watch the TED speech of Jan Jonker on new business models:
https://www.youtube.com/watch?v=3kNAITXbbK0
Links to an external site.
Introduction
Jan Rotmans calls himself a "professor and a progressor". As a scientist he is focused on advancing society in the field of climate change and global change modelling. His plans aim at implementation and instead of just highlighting the problem Jan also provides solutions.
According to Jan Jonker, we are too slow on our way to a sustainable society. As a professor of sustainable entrepreneurship he is primarily engaged with business models that enable sustainable development. He firmly believes that our society and the people within hold the power to make changes.