27. Strategy and The Balanced Scorecard by Robert Kaplan
- Due No due date
- Points 8
- Questions 8
- Time limit None
- Allowed attempts Unlimited
Instructions
Activity
Watch two short movies on the Balanced Scorecard:
Find the short movie on YouTube: https://www.youtube.com/watch?v=oJIdZvX_jbQ
Links to an external site.
Watch the video.
After this realize that Kaplan in general mostly focuses on private organizations but how can this model be applied in Non-profit Organizations?
See for this:
https://www.youtube.com/watch?v=cu3es9SUlhA
Links to an external site.
Introduction
Formulating a strategy for an organization starts with the coming up with the main objectives of an organization or in the field of HA for a project. These objectives can be taken together in several ways and Robert Kaplan has developed for this a framework: the Balanced Scorecard.
In the short interview with Dr. Robert Kaplan of Harvard Business School, Kaplan briefly talks about the Balanced Scorecard and his strategy management system.
Reflection
How are Strategy and the Balanced Scorecard related?
How is in the Balanced Scorecard included that some of the objectives are not directly measurable?
How can the Balanced Scorecard be used for control activities of a project in the field of HA?
Find on the worldwide web at least two articles that criticise the Balanced Scorecard.